CompRadar Brand
Find. Trade. Win. CompRadar helps traders find the best opportunities across crypto exchanges. Our identity is built on clarity, trust, and a trader-first point of view - no hype, just signal.
Win.
Logo
The radar mark is the core of our identity. Use the wordmark lockup whenever space allows; the standalone mark only when context already establishes the brand.
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Color palette
One signature color, neutral surfaces, and clear status accents. Click any swatch to copy HEX, HSL, or the Tailwind token.
Brand
On-orange pairings
Neutrals
Status
Typography
Inter is the only typeface in product UI - regular for prose, tabular figures for numbers. Space Grotesk is reserved for marketing. Never more than two faces in a single composition.
Iconography & tokens
Lucide icons at stroke-width 1.75. Hairline 0.5px borders. Border radius 0.75rem. Subtle shadows over heavy chrome.
- Radius
- 0.75rem
- Border
- 0.5px
- Icon stroke
- 1.75
- Body weight
- 475
Banners & social
Marketing surfaces use Space Grotesk on the dark background, with the radar mark anchored bottom-right. One sharp line, one accent, one idea per banner.
in orange
Do
- One headline, one accent color, one mark.
- Lead with a number, a contrast, or a sharp claim.
- Let the dash texture breathe behind the type.
Don't
- No emojis, no rainbow gradients, no stock-photo collages.
- No more than two type sizes per banner.
- No drop shadows on the logo or recoloring of the mark.
Voice & tone
We sound like a sharp trader friend, not a marketing department.
Do
- Lead with specifics: prizes, fees, deadlines.
- Be plain. Short sentences. Active voice.
- Respect the trader's time and intelligence.
Don't
- No hype words: "insane", "massive", "unbeatable".
- No emoji-laden marketing copy.
- No vague claims without numbers.
Downloads
Grab individual files or pull the whole brand kit as a zip.
